How Augmented Reality is Changing More Than Just The Way People Game

Augmented reality isn’t just going to revolutionize the gaming industry; it’s poised to offer major benefits across a wide range of industries. Thanks to AR, future surgeons will perform operations with greater accuracy, retailers will offer more personalized shopping experiences, and nonprofits will distribute food to starving populations more efficiently.

Those are just some of the developments we can expect. To better understand how AR will impact everyday life, consider the following examples.

Changing the Way We Use Smartphones

Thanks to Apple’s ARKit, designed to facilitate AR mobile web app development, your phone’s camera may soon replace the screen as the interface most apps rely on.

Specifically, imagine you’re repairing your vehicle, and don’t know what step to take next. An AR app could use your phone’s camera to guide you through the process with a virtual tutorial. Similar tools could help you cook a meal, paint a self-portrait, or even manufacture a complex product.

AR technology  superimposes a virtual world over the real one depicted in your camera, giving mobile app developers a lot of freedom to create useful products.

Gamifying Your Life

Although AR technology isn’t just for gamers, it does allow developers to “gamify” many different kinds of tasks.

Most notably, many experts predict that AR will gamify employees’ experiences at work. For instance, a new hire at a retail store may be trained via an AR game that inserts them into potential, real-world customer interactions. The game will track their score based on how effectively they manage the situation.

Tracking  score is a powerful motivator, and the same psychology that encourages gamers to keep playing can do the same to spur on employees. It’s highly likely employers will use this aspect of AR tech to their benefit.

Improving the eCommerce Experience

Brands are already experimenting with augmented reality to redefine ecommerce. Sephora’s app allows users to take selfies and apply virtual makeup, helping them determine if a given product is for them.

IKEA, meanwhile,  is using AR technology by letting users insert virtual pieces of furniture or fixtures into their home environments via their cameras. In doing  so, they can get a clearer sense of how an item might look in their houses or apartments.

Both consumers and brands stand to benefit substantially as AR is put to wider use in ecommerce. With customers having a greater idea of what to expect from a product before purchasing, they’re more likely to be satisfied and have a better experience with the brand.

Revolutionizing Product Design

Imagine this: a car manufacturer that once relied on 3D models to design their next line of vehicles decides instead to embrace AR tech. Now their designers can “sit” inside of a virtual car, making it easier to identify design flaws or areas for improvement. This results in not only a more efficient design process, but also a better (and safer) final product for consumers.

Augmented reality will improve the design process in numerous industries. Along with cars, companies will use augmented reality to design buildings, industrial plants, amusement park attractions, and more.

Boosting Worker Safety

Employees working in dangerous environments, like chemical plants and similar facilities, need to constantly monitor their environments for anomalies and other potential signs of a problem. Companies like DAQRI are already working on smart helmets that will identify warning signs an employee might otherwise overlook, thus boosting overall worker safe

Improving City Planning

City leaders understand that they must prepare for storms, fires, crimes, and any other incident that can occur in a large, urban environment – they already use basic simulations to do so.

Augmented reality can improve the realism and quality of these simulations. Fire departments can see how a fire at a particular location might spread to surrounding areas or impact traffic conditions. Police departments can simulate the consequences of potential crime sprees. No matter what scenario they anticipate, simulating it via AR technology improves their ability to respond to and predict situations.

Improving Medical Treatments

AR tech is going to play an essential role in the medical industry. Already, there are products that help physicians visualize and interpret medical data, insert IVs with greater accuracy, and even train for difficult surgical procedures. This means medical treatment is likely to improve substantially in the coming years. These advancements benefit both patients and medical professionals.

Augmented reality is quickly expanding its reach beyond pure entertainment. In the near future, it is going to transform a wide variety of  industries. Eventually, it may even expand beyond the scope of industries and into humanitarian efforts or other situations relating to improving the livelihood of others.
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